Running a nail salon isn’t an easy thing to do. As a business owner, you’re charged with providing customers with healthy nails, a luxurious experience, and a safe space in which to get the manicure or pedicure of their dreams. Not to mention the fact that you need to keep your professional manicurists healthy and happy, and attract new customers by staying up to date on all the new trends and technologies in the realm of gel manicures and acrylic nails.
One area that you shouldn’t ignore, though, is clean air. The last 18 months or so of the COVID-19 pandemic have made it abundantly clear that clean air is crucial—and hard to achieve! All sorts of businesses have revamped their clean air technology to make it more effective. As a purveyor of nail polish solutions to your customers, you should be rethinking the indoor air in your nail salon as well. The best way to achieve clean indoor air is to tackle the solution head-on. How do you ask? Well, we have a few ideas that might just do the trick.
Talk to the pros about the new technology out there.
Sure, you could just buy an air purifier on Amazon and call it a day, but would that really inspire confidence in your customers? Or, would they take their nail health needs elsewhere? In the current economy, you simply can’t take chances. Just like you stay apprised of the new trends in the world of artificial nails and nail art, just like you have the best nail polish remover on the market and don’t compromise when it comes to manicure tools, you need to speak to the pros when it comes to clean air technology.
There are folks out there whose business it is to make spaces EPA-compliant and to maximize air pollution prevention. They can advise you on what your space actually needs in order to avoid poor air quality. When your customers see that you’re taking poor air quality as seriously as you’re taking nail care, they’ll trust your salon.
Offer a modest selection of take-home manicure tools.
One way to develop customer loyalty is to accept that people are going to want to avoid public spaces in the era of COVID-19, even though you’re taking your indoor air quality seriously. One of the best tips that the CDC has provided is to practice social distancing and practice avid hand washing. You can show that you respect your customers’ boundaries by partnering with a home manicure kit company like Try Sprig (trysprig.com) to provide basic DIY manicure kit tools.
Make it clear to your customers that they won’t get the whole mani-pedi experience by doing a DIY manicure, but that this is a way to help brittle nails and cuticles while the pandemic rages on. This will provide you with more sales of manicure tools, and customers who feel seen are likely to hurry back once COVID-19 is a thing of the past.
Shout your clean air commitments from the rooftops.
Don’t just keep your air quality commitment and home manicure innovations to yourself—shout it out from your social media accounts! Make sure to connect with your customers—or potential customers—on Instagram and Tik Tok on a regular basis. Consider posting reels of a step-by-step guide to a home gel manicure, or with the best manicure tips. This is a great way to stay connected and show people how much you care, and might be the way to achieve the best possible results even during this difficult time.
The ingredients to a successful salon are different, depending on your specific situation. Still, these tips are a great way to make it through these troubling times with the best results.